NUTRITION TECHNOLOGY PROGRAM
MERCHANDISING DISPLAY
12" X 12" X 72" wire rack holds complete line of products and informational pamphlets while keeping a small footprint for the retail stores.
CHALLENGE
Develop a new line of products for a chain of powerhouse gyms. Create a technical advanced image to the nutritional market while presenting a new and improved product line from a heavy weight in the physical fitness arena. Products would not only be sold at their gyms across the nation but in nutritional retail stores as well so merchandising needed to be universal for all stores.
SOLUTION
• Company image and mark were essential to branding their products, so the logo was placed top & center to attract the consumer.
• Slick black packaging labels with bright colorful type was used to pop the product flavors and made for an attractive appearance.
• Merchandising display was designed with a 1' x 1' x 6' footprint to be able to take up as little floor space as possible but tall enough to hold the entire product line of supplements.
RESULTS
Nutrient supplements made for a successful product launch in all the gym's nationwide as well as select health food stores and vitamin shops nation wide.
PRODUCT INFORMATION PAGES
Sales informational sheets for each program.
PACKAGING DESIGN Various package structures were used to accommodate the contents for each nutritional program.